Behind the brand
Threds’ first kicked off in 2018 with Paul Baudeville, an Australian podiatrist and entrepreneur. In his practice he found his clients couldn’t find a product to keep their brand new kicks, squeaky clean. Simply put, finding a product capable of cleaning was no easy feet. Step by step, Paul developed a solution he was proud to give to his clients. He brought shoe-cleaning down to its soles – introducing natural soaps for a gentle touch, convenient wipes, and odour busting pills. Threds was born, and it finally saw Paul’s clients’ shoes go the distance.